In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Under Armour's connected fitness apps now have 140 million users | MobiHealthNews
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
After the deal: Endomondo founder Mette Lykke not running for the hills after $85 million acquisition - Tech.eu
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's
Under Armour: Sports apparel firm Under Armour shifts to distributor model - The Economic Times
Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS | TechCrunch
Why Under Armour's app strategy failed - Modern Retail
Under Armour data breach affects 150 million MyFitnessPal users | Engadget
Case study: adding a restaurant feature in MyFitnessPal | by MaddieWeijand | Bootcamp
Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021
Exclusive: Under Armour acquihires Gritness, a group workout finder app | MobiHealthNews
Under Armour added 10 million new users for its fitness apps since February | MobiHealthNews
Under Armour announces significant data breach of its MyFitnessPal app – Baltimore Sun
Under Armour acquires popular health and fitness apps MyFitnessPal and Endomondo
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Under Armour, With First-Ever Acquisition, Enters The World Of Software
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews
Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million
