![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://video-images.vice.com/articles/5d1e2f37314ab700083bf8ed/lede/1562260867849-stone-island.jpeg)
An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?
![Stone Island Unveils Its Industrial Strength-Themed FW18 "Icon Imagery" Collection | Stone island, Sneakers men fashion, Mens fashion summer Stone Island Unveils Its Industrial Strength-Themed FW18 "Icon Imagery" Collection | Stone island, Sneakers men fashion, Mens fashion summer](https://i.pinimg.com/564x/50/86/f7/5086f7d1a578d341063bba0dff82e852.jpg)
Stone Island Unveils Its Industrial Strength-Themed FW18 "Icon Imagery" Collection | Stone island, Sneakers men fashion, Mens fashion summer
![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://i-d-images.vice.com/images/articles/meta/2014/10/03/james-jebbia-of-supreme-talks-about-collaborating-with-stone-island-1412334131.jpg)