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BRAND LADDERING EXAMPLES (Means/End Chains for Consumers/Brands) “COOKOUT GRILL” “ORGANIC PRODUCE” HAIR SPRAY
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HOW DOES NIKE'S SUPPLY CHAIN WORK?
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Exploring Generation Y Consumers' Fitness Clothing Consumption: A Means-end Chain Approach | Semantic Scholar
Examples of means-end chains of housing attributes. Source: OTB pilot... | Download Scientific Diagram
Means-End Chain for Slow Food members | Download Scientific Diagram
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PDF) Using Means-end Chains to Build Mobile Brand Communities
Chapter 4: Consumers' Product Knowledge & Involvement - ppt video online download
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Linking values to products: the means-end chain model | Download Scientific Diagram
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